Journal.
Notes, ideas and lessons on branding, design, web and search — straight from the M73LAB studio.
Rebrand or Refresh? How to Know When Your Brand Needs a Change
A full rebrand and a brand refresh aren't the same thing — and picking the wrong one is expensive. Here's how to tell which your business actually needs.
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Branding vs. Marketing: What's the Difference (and Why You Need Both)
People use “branding” and “marketing” interchangeably — but they do different jobs. Confuse them and you waste money on both.
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WordPress vs. Custom Website: Which Is Right for Your Business?
“Should we use WordPress or build something custom?” It's the most common question we get. The honest answer: it depends on three things.
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Shopify vs. WooCommerce: Choosing the Right E-Commerce Platform
Two of the most popular ways to sell online — but they suit very different businesses. Here's how to choose without regretting it in a year.
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Local SEO for Vienna Businesses: How to Get Found on Google
When someone in Vienna searches for what you offer, do you show up? Local SEO is how you win the customers who are closest to buying.
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How Long Does SEO Take to Work? A Realistic Timeline
Anyone promising page-one rankings in two weeks is selling something. Here's what real SEO progress actually looks like over time.
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