Brand Identity & Logo Design.
A logo is where it starts — a brand is what people remember. We design complete identity systems that make you instantly recognisable and impossible to forget, from the first mark to a full brand book.
Brand Identity & Logo Design
Logo Design
Distinctive primary, secondary and responsive logo marks built to work at any size.
Brand Guidelines
A clear rulebook so your brand stays consistent across every team and channel.
Typography
Typefaces and type systems that give your brand an unmistakable voice.
Color Systems
Purpose-built palettes with accessible contrast and digital-ready tokens.
Brand Naming
Names that are ownable, memorable and free to use across markets.
How We Work
Discover
We dig into your brand, market and goals to define what success looks like.
Define
Strategy and direction agreed up front — so the work has a clear target.
Design & Build
We craft, refine and review together until it's sharp and right.
Launch & Grow
We ship, measure and keep optimising for results over time.
Why M73LAB
Strategy First
Every decision is backed by positioning and intent — never decoration for its own sake.
Design With Edge
Bold, urban and unmistakable. We help you stand out on purpose.
Built To Perform
Beautiful work that also loads fast, ranks and converts.
FAQ
How much does a logo and brand identity cost?+
Every brand is different, so we scope each project individually. A focused logo package starts smaller, while a full identity system with guidelines, typography and assets is a larger investment. Tell us your goals and we'll send a clear, fixed quote.
How long does a branding project take?+
A logo-focused project typically takes 2–4 weeks. A complete identity system usually runs 5–8 weeks depending on scope and feedback rounds.
Do I own the rights to my logo?+
Yes. On final payment you receive full usage rights and all source files (vector, web and print formats).